Have You Tasted The ‘Real’ Minute Maid?

IMG_0081I have questions about the brand Minute Maid, specifically the orange juice product.

 

I have been residing in Hong Kong for the past 10-years. I realize that the Minute Maid brand was launched in the Hong Kong region a few years ago. If I recall correctly, the first product launched under the Minute Maid brand is the signature of Minute Maid – Orange Juice.

 

Before residing in Hong Kong, being in the United States, I have also experienced the Minute Maid – Orange Juice from concentrate product. Not only I have tasted this product when I was in high school, but also a recent trip back to the United States on United Airlines flights.   Having the luxury to taste both products manufactured from Hong Kong and United States. I’ve noticed that the two products are distinctively different.

 

First of all, let me describe my tasting experience with the United States product. The taste of the product have distinctive taste. It’s sharp with a punch especially the after taste from the acidity. It lingers on the palate. Even though it’s not freshly squeezed orange juice, but you know that it has the essence of orange juice – just that it’s a concentrate product.

 

Now, let me tell you my experience with the Hong Kong version of the Minute Maid – orange juice. The so-called ‘juice’ has probably less than 3% of actual orange juice concentrate in the product – this is an educated guess. Basically, to my palate, it is just a completely watered-down product that has little taste of orange juice and more like a fructose syrup water with coloring. Furthermore, this product in Hong Kong is advertised with ‘real orange pulp’. Yes, it does have lots of pulp and it does taste like natural orange pulp.

 

After giving the background information to my query, here is a few questions for The Coca-Cola Company:

 

1. What is the core image of Minute Maid (a product of the The Coca-Cola Company) want to give to the consumer? In terms of branding of a product, to my understanding, standardization is very important. Even though it is targeting to different markets but should the brand have consistency? For those who travel around the world frequently looks for brands that they could associate with and trust. I am quite disappointed on having to taste the Hong Kong product that has such a big difference from the United States product. Is the difference in the two products are purposely manufactured to be completely different? Is it because it is catered to different target markets? The two products are actually in the same target market – bottled beverages. The two products have too much differences that I think it is confusing the consumer.

 

2. Where does the orange pulp from the Hong Kong version of the Minute Maid product come from? If it is real orange pulp, it has to be coming from freshly squeezed orange juice, does it? Or is it all artificial? My guess is that the orange pulp comes from left over of other freshly squeezed orange juice. However, to my understanding, The Coca-Cola Company does not have a FRESHLY SQUEEZED orange juice product in Hong Kong region, does it?

 

I value The Coca-Cola Company and it’s products dearly as I grew up with Coca-Cola to begin with and was introduced to an array of other beverages that accompanied me through the years – I hope to continue my journey through life with Coca-Cola and other beverages from The Coca-Cola Company. How does the company continue to grow and expand its brand is entirely up to how the management sees the above questions.

Hurricane Winds as Backup Power Supply?

A Suggestion to Make Use of Hurricane Wind Speeds:

  • Map the track of all Atlantic hurricanes for the past 20 years.
  • Draw 5-miles radius circles at points of hurricanes that reaches wind speed of over 75-mph.
  • The most overlapped radius circles are the locations to build wind turbines to capture and make use of the hurricane wind speeds for generating electricity.
  • The amount electricity that this amount of wind should not be considered as part of the general supply of electricity but it should be used as back-up energy for vital emergency needs, such as power for cooling nuclear power plants, critical control systems such as air-traffic control towers, hospital life-support systems etc.

Hong Kong International Airport: 3rd Runway Planning?!?

Hong Kong International Airport: Alternative Location of Third Runway.

Hong Kong International Airport: Alternative Location of Third Runway.

While HKSAR of China has passed initial approval from the Chief Executive’s Office and his cabinet in adding an additional runway for the Hong Kong International Airport, there were mixed views on this subject.

For airlines based in Hong Kong as a primary hub, they are welcoming this approval as this may gain an influx of passengers flying through the HKG airport, hence creating higher demand to additional revenue.

The opposing arguments are not only environmental activists and organizations stating that an additional runway extends outward; parallel to North Perimeter Road – extending large area of land reclamation toward Sha Chau island.

Environmentalists believe that it will affect the natural habitat of a particular type of dolphins in the South China Sea. Another aspect that needs to be addressed is why does the third runway have to be parallel to the existing pair of runway? If one measures the runway length and place that same measurement on the Asia Expo side of the reclaimed land (running through the venue location to the existing Airport Express station and track.)  This may be a better alternative runway location. As perpendicular runway tracks are more flexible when the wind speed and direction changes.

In larger international airports, most runways run in pairs and it is quite unusual for three to be parallel to each other. I assume that only after 16-years after the handover, the HK International Airport is exceeding its capacity; but based on the percentage of population growth (0.1% from World Bank data source; to approximately 0.6% from government issued press release), to the total volume of passengers (approximately 15% growth per year) and the gross amount of cargo handling capacity, none of the figures does support a large amount of infrastructural investment from the government annual budget. The forecast of demand growth is based on a steady economic and GDP growth aggregated annually. There is no assumption that there may be a possibility of recession in any kind.

Furthermore, considering the number of years while the Kai Tak International Airport still in service, a single runway was capable of handling the increasing demand without problems – how does a fairly new airport be surpassing its proposed or planned capacity in the given time span? Have the management of the infrastructure have fully maximized the capacity of the pair of runways?

Data Sources:

1. “World Busiest Airports by Passenger Traffic”: http://www.en.m.wikipedia.org/wiki/World’s_busiest_airports_by_passenger_traffic

2. “World Bank Data – Urban Population” http://data.worldbank.org/indicator/sp.urb.totl